Mobile apps today are not just a fashionable tool, but a full-fledged channel of interaction with consumers. According to the App Annie report, users spend on average about 4 hours and 48 minutes a day in mobile apps, which opens up additional opportunities for businesses to retain their audience’s attention and stimulate purchases. Retailers’ apps show a 94% higher conversion rate to purchase compared to the mobile version of the website, and the frequency of repeat purchases among app users is 40.4% higher.
If more than 50% of your website visitors come from mobile devices and at the same time the session time in the mobile app is on average 7 times longer than in the browser, it is worth thinking about your own app. It will provide a more comfortable and faster user experience than an adaptive website.
2. Competitors already have an app
The presence of a mobile app in your direct competitors is a clear signal: customers are already accustomed to this format of interaction with the brand. By analyzing app stores, you can assess the activity of your competitors by the frequency of updates and the number of installations.
3. Need for automation of business processes
Mobile apps allow you to automate routine tasks: data collection, ordering, customer feedback, etc. If you are concerned about reducing time and labor costs for these processes, an app will be an effective solution.
4. Regular repeat sales
When you have loyal customers, a mobile app with an integrated loyalty program and push notifications helps retain your audience and encourage repeat purchases. 75% of users prefer companies with loyalty programs, and 40% respond to push notifications within an hour of receiving them.
5. The need to solve customers' pain points
If you can simplify key customer scenarios – from checkout to returns to order tracking – through a mobile interface, the app becomes a “masthead.” Such features increase satisfaction, reduce agent workload, and build long-term brand relationships.
6. Strategic advantage: personalization and direct communication
A mobile app opens access to personalized offers and direct communication: you see data on user behavior and can send targeted notifications directly to their smartphone. This builds loyalty and increases marketing effectiveness.
7. Image and brand advantage
For many industries today, a mobile app is a sign of a company’s technological prowess. Having a user-friendly app increases brand trust and gives you an image advantage in the eyes of your customers. This is especially important if you operate in highly competitive segments where innovation is valued along with product quality.
Conclusion
If you recognize your situation in most of the above signs – from high mobile traffic to competitive pressures and need for personalization – developing a mobile app has all chances to significantly improve your business performance. That said, it’s important to carefully analyze your target audience, formulate clear objectives for the app and test its prototype before launch to ensure high engagement and ROI. Good luck with developing your mobile presence!
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